MareCASE STUDY · LAUT, SINGAPORE · JULY 2026Mare keeps laut, laut.
A ten-seat room has a strong identity. Mare makes sure everything laut puts out still carries it.
We analysed a ten-seat Southeast Asian gastrobar's public content and mapped its visual language, to create new, on-brand assets. From laut's own photos Mare learned the whole identity: dishes on handmade ceramics, the sea story behind the name, the hand-drawn monogram and handwritten menus, the slate room in warm tungsten light, a voice that writes in lowercase. Now every new image is judged against all of it.
You are Mare's biggest inspiration.
From your previous assets, Mare's clustering algorithm finds key themes
We build brand guidelines from the ground-up.
Each system carries rules. The palette, the light, the styling, the words under the posts. New work is held to them.
Inspired by Southeast Asian flavours, an expedition beyond our shores.
Forget prompting for generic AI images, Mare helps you make unique assets that are always on brand.
The dish is one laut already serves. Mare re-photographs it from laut's own references — the dish itself, the slate, the ceramic — so new imagery never means an invented menu.
Don't waste time staring at poor quality generations, Mare automatically catches faulty assets.
Five candidates were made for this study. None survived. Everything that drifted from the rules — too glossy, a room that looks like laut's but isn't, heritage that was never photographed, too close to a single reference — was cut in review before it reached this page.
Every asset ships with its receipts.